What a story needs to be successful.

We’ve been speaking about the power of stories to move audiences for the better part of the last decade. Stories have been

Telling a story requires a story (the communication of the storyteller).

Telling a story requires an audience (those gathered around the fire).

Telling a story requires a forum (the campfire).

Telling a story requires a storyteller (the person willing to stand and say something).

Telling a story requires good timing (the evening, after everyone has had dinner). 

Telling a story requires a relevant connection between the teller and the receiver (the “tribe”).

To fully utilize storytelling as a mechanism for your business’s brand and marketing, it’s important to consider all of the aspects.