Brooks Brothers Fall 2024 Campaign
project overview
CLIENT
Brooks Brothers
Agency: Tinuiti
DELIVERABLES
(2) :30 Commercial Spots / 16:9
(2) :15 Commercial Spots / 16:9
OUR APPROACH
As the production partner on this project, we worked closely with Tinuiti to bring their creative vision to life.
After extensive location scouting, we found the perfect setting: The Woodward House, a meticulously designed residence by Jean Stoffer, featured on her Magnolia Network show, The Established Home.
The spots follow a group of friends sharing an elevated evening together, trying on new Brooks Brothers clothing and enjoying drinks, games, and snapping candid photos throughout the night.
The camera immerses itself in the gathering, moving with dramatic, sweeping motions as it moves through the house, capturing intimate moments as the characters adjust their outfits and embrace their new looks.
aWARDS
American Ad Federation - West Michigan
2024 ADDY | Silver - Film, Video, Sound - Internet Commercial - Campaign
CREW
Creative Development:
Kevin Romeo, Tinuiti
Director:
Nicholas Benitez-Zajac
Director of Photography:
Matt Bakken
Editor:
Nicholas Benitez-Zajac
Producer:
Kathryn Davis
Additional Crew:
Ryan McDonald, Giana Romeo
LOCATION
Grand Rapids, Michigan
Woodward House by Jean Stoffer
GEAR
Camera:
Blackmagic Design URSA Mini Pro 4k
Blackmagic Design Pocket Cinema 6K Pro
Additional Equipment:
Master Prime Lenses