Brooks Brothers Fall 2024 Campaign

project overview

 

CLIENT

Brooks Brothers
Agency:
Tinuiti

DELIVERABLES

  • (2) :30 Commercial Spots / 16:9

  • (2) :15 Commercial Spots / 16:9

OUR APPROACH

As the production partner on this project, we worked closely with Tinuiti to bring their creative vision to life.

After extensive location scouting, we found the perfect setting: The Woodward House, a meticulously designed residence by Jean Stoffer, featured on her Magnolia Network show, The Established Home.

The spots follow a group of friends sharing an elevated evening together, trying on new Brooks Brothers clothing and enjoying drinks, games, and snapping candid photos throughout the night.

The camera immerses itself in the gathering, moving with dramatic, sweeping motions as it moves through the house, capturing intimate moments as the characters adjust their outfits and embrace their new looks.

 

aWARDS

  • American Ad Federation - West Michigan
    2024 ADDY | Silver - Film, Video, Sound - Internet Commercial - Campaign

 

CREW

Creative Development:
Kevin Romeo, Tinuiti
Director:
Nicholas Benitez-Zajac
Director of Photography:
Matt Bakken
Editor:
Nicholas Benitez-Zajac
Producer:
Kathryn Davis
Additional Crew:
Ryan McDonald, Giana Romeo

LOCATION

Grand Rapids, Michigan
Woodward House by Jean Stoffer

GEAR

Camera:
Blackmagic Design URSA Mini Pro 4k
Blackmagic Design Pocket Cinema 6K Pro

Additional Equipment:
Master Prime Lenses

 

ADDITIONAL CONTENT

Brooks Brothers - Game Night Spot

 

Behind the Scenes