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WMU: On Game Day We Wear Gold

Client: Western Michigan University

Project: On Game Day We Wear Gold

For this video we channeled our inner "Mean Girl." We were so stoked when WMU approached us with an idea to parody one of our favorite movies to help promote the school's Game Day shirts, the sales of which benefited an emergency fund for students. Good cause + cult classic? Done and done. 

We recreated two scenes from Mean Girls -- almost shot-for-shot -- and filmed it all in one day on WMU's campus. Special thanks to our actors (they were all Western students or staff) and the university's president, Dr. John Dunn!

Filmed on the WMU Campus in Kalamazoo, MI on Black Magic Cinema Cam.


Director: Nick Benitez and Emily Plucinak
Producer: Angel Arnold and Emily Plucinak
Director of Photography: Nick Benitez
Cinematography: Nick Benitez
Audio: Ben Lau
Crew/Grip/Gaff: Angel Arnold and Lori Gottschling
Concept & Script: Kevin Romeo, Chris Hunt and Emily Plucinak
Storyboards: Angel Arnold

Post Production

Edit: Nick Benitez
Color: Nick Benitez
Music: Custom track created by Ben Lau
Sound Design: Ben Lau
Talent: Katelyn Langwith, Lindsey Barnard, Carrie Lynn Drummond, Kurt Misteravich, David Kemp III, Hannah Joseph, Wayne Bond and President John Dunn.
Voice over: Kevin Romeo


Black Magic Cinema Camera