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Jackson Lamp Company

The Jackson Lamp Company.

Jackson Lamp Company began by making lamps that helped those suffering the effects of Seasonal Affective Disorder. They were bright and featured adjustable light temperature, a novel capability.

Recently, Jackson Lamp redesigned their products and added features targeted at the modern creative professional. They're now controlled almost exclusively with touch, are elegantly designed, and some options include USB ports and wireless phone charging - along with other brilliant details.

We met on Instagram.

In addition to being fans of our work, many members of Rhino fit their new target audience, which helped them decide to hire us. They needed video for social media, a large amount of imagery to use at will, and product photography for their entire catalog.

The approach.

We began by integrating some of the lights into life at Rhino (some of which we haven’t given back yet). We learned more about the lamps, and were thrilled to find that they fit perfectly into our office.

The talent.

We recruited some local working creatives to use as subjects in the video and photo we shot, showing them using the lamps naturally in real-world situations.

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Light that inspires.

When we filmed, we wanted every frame of video to look like it could be a photograph. this was accomplished this using carefully composed scenes and minimal camera movement. Here's the finished commercial, "Light That Inspires."

Instagram

A truncated version of the commercial was made, for use as an Instagram advertisement.

The goods.

Product photography was shot in studio at Rhino, showing all the lamps in their different styles and colors. The goal was something clean, bright, and attractive - just like the lamps themselves.

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More pretty pictures.

Look through this gallery for more product, process, and promotional photos.

 

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The bottom line.

Many of us at Rhino now use Jackson Lamps in the office and at home. They’re perfect for the creative professional or anyone who wants a light that inspires, which is exactly the story we wanted to tell.

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