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Client:

Burdick's

Project:

Way Out West

The inspiration for this spot was Sam Elliot's character "The Stranger" in the Big Lebowski. We set out to tell the story of Old Burdick's Bar and Grill as the neighborhood place where the good times and craft beer "flow like wine."

For this spot, we channelled our inner Sam Elliot and went for a subtle "Big Lebowski Opening Scene" feel. We needed a rugged cowboy - feeling character and we remembered the guy who won our beard and mustache collaboration event with Damn Handsome Grooming Co. His name is Mike Pixley and he races vintage sports cars and has a sweet mustache... so he seemed rugged enough.

Most of this spot was shot using our Sony FS700. We alternated between shooting at 24fps and 240fps. We used our Kessler dolly track and K-Pod to track our "frozen" scenes. Some scenes were shot on our Canon C100 w/Atomos Ninja monitor.

Crew

Director: Kevin Romeo
Assistant Director: Jonathan Jermyn
Producer: Jonathan Jermyn
Director of Photography: Kevin Romeo
Cinematography: Kevin Romeo 
Assistant Camera: Dan Martinez
Crew/Grip/Gaff: Jeremy Angeletti, Dan Martinez, Brooke Mayle,
Angel Andrews, Emily Plucinak

Concept & Script: Kevin Romeo

Post Production

Edit: Dan Martinez
Visual Effects: Jeremy Angeletti
Color: Dan Baker, Jeremy Angeletti
Music: Marmoset
Talent: Burdick's staff, Mike Pixsley, Jodi Bodtke, Jeff Bodtke, Carrie Heath, Jonathan Jermyn, Angel Andrews, Jarrett Blackmon, Bridget Blackmon, Rob Bodtke, Bisera Urdarevik, Jada Brown, Angel Andrews,  Consuelo Salazar, Jeremy Shank
Voice over: Jack Baer

Equipment

Sony FS700
Canon C100
Kessler K-Pod
Kessler Dolly Track