Rhino: Michigan Beer Film
Our documentary began with the idea to produce a film for beer fans and movie fans alike. We started with the rapidly-growing Greenbush Brewing Co, and traveled wherever the path led organically. Our journey took us around the Mitten State--from Sawyer to Marquette and Grand Rapids to Detroit--following numerous brewers, hop growers and entrepreneurs on their path to craft beer success, however they came to define it.
The Michigan Beer Film celebrates old-core values in a new generation of community-conscious consumers, as well as the proliferation of the Michigan craft beer industry. The film also addresses the challenges brewers and entrepreneurs encounter in the midst of the industry’s rapid growth.
We truly believe that Michigan craft beer embodies the uniquely American spirit of blue collar authenticity combined with innovation and entrepreneurship.
Creative Director: Kevin Romeo
Director: Kevin Romeo
Producer: Kevin Romeo
Field Producer: Angel Arnold
Director of Photography: Kevin Romeo
Cinematography: Kevin Romeo, Nick Benitez, Dan Martinez, Jeremy Angeletti
Additional Cameras: Will Posthumous, Angel Arnold, Jonathan Jermyn, Dan Baker
Concept: Kevin Romeo