For this video, KR went with a parody approach and tuned into the infomercials he watched as a child. Joe plays the role of an spokesman who appears to be one extremely happy dude, but in reality he is struggling with his own true loneliness.
Give it a watch, share it with your pals and dance with your friends (like everyone else).
We've been fans of Gary Vaynerchuk for the past few years and wanted to give him a "jab of thanks." So, we created this custom animation from scratch, pulled a soundbite that we found particularly motivational and consistent with our Rhino beliefs, and went to work.
We were super stoked to find out Gary Vee loved it so much that he created a Community Contribution page to encourage his tribe of followers to make content that supports the GV brand.
So excited to have Gary share our work and dang does it feel good to be #1 😉
Creative Direction lead by Jeremy Angeletti
Graphic Design by Molly Combs and Seun Jubril
Animation by Seun Jubril
Music Composition by Ben Lau
Additional Creative by Kevin Romeo
Dark Horse Brewing Company has hosted their annual Louisiana Crawfish Boil for the past 15 years. Sadly, this year the DNR put a lock down on the importing of live LA Crawfish. Not sure if you know this, but it's pretty hard to throw a crawfish boil without any crawfish.
Lucky for us, of tragedy came opportunity in the form of creating a super fun PR video that would help break the bad news to the Dark Horse faithful.
This project came together quickly, because we have a stellar and trustworthy relationship with Dark Horse . We love it when a plan as outlandish as this one comes together.
Low Country Boil: Saturday, June 11th @ Dark Horse Brewing Co.
The fellas at Green Door Distilling Company have quickly become friends of ours, and not only because there are a lot of whiskey-drinking Rhinos. We love helping small businesses tell their stories, especially when they're in Kalamazoo.
Green Door is the first distillery in Kalamazoo since prohibition, and they wanted to come up with a way to promote their hand-crafted whiskey. Because they're very close to opening (they're waiting on licenses and government approval), we wanted a creative way to get people excited about a product that's not yet in production.
We filmed at a local restaurant, Principle, over the course of four hours. We chose Principle because it had the vibe and the feel that complimented the soon-to-be Green Door bar. Our friend and fellow whiskey drinker David helped us out by playing the bartender.
We used an FS700 on the Kessler pocket jib to achieve a variety of shots in a short amount of time, and we filmed at 240 fps for the slow motion shots. The last shot of the video was filmed on a Black Magic Cinema Cam at 24 fps to change up the pace and sell the "coming soon" joke.
The only downside of the shoot was that we weren't able to shoot any whiskey pouring into a glass, which left us thirsty. We are very much looking forward to when Green Door Distilling has whiskey to be filmed and consumed.
Day 1: 7a Depart from Kalamazoo/Battle Creek International Airport, Arrive in Bozeman 12p. Burgers/beers at Stacey's in Bozeman, visit with Mom, fly fishing on Gallatin River outside Yellowstone National Park, beers/salad at Montana Ale Works in Bozeman, sleep in Uncle Gary's room in cousin's house.
Day 2: 5am Wake up, fuel up, coffee. Head west. Stop on side of road often, stop at Big Sky Brewing for a Moose Drool, arrive in Polson, visit Glacier Brewing with Uncle Gary, beers in Polson, visit Grinde Bay Winery. See a deer at Uncle Gary's house on Flathead Lake, 11:30p sleep.
Day 3: 8a Head north to Kalispell, White Fish Hop Farm, Glacier National Park. Touristy things, gifts for fam. Five Guys Burgers in Kalispell, Kalispell Brewing Company, back to Polson, see a black bear at Uncle Gary's, 11p sleep.
Day 4: 5a Wake up, leave Polson. Drive 4 hours to Bozeman, breakfast at Western Grill in Bozeman, shop local. Board plane in Bozeman, 4-hour layover in MLPS, eat Chick-Fil-A, arrive in Kalamazoo 10:30p.
Music from Marmoset
Filmed & Edited by Kevin Romeo
Color by Tyler Appel