All Posts in Video Production

November 30, 2016 - No Comments!

Winter 2016


We care deeply for people and love to tell their tales.  As a team of storytellers, all we hope is to create work that each person we encounter can identify with in one way or another.

With that in mind, please say "hello" to our newly updated cinematography reel.

(music lovingly provided by the Soil & the Sun)

May 26, 2016 - No Comments!

A Bandit Story

Dark Horse Brewing Company has hosted their annual Louisiana Crawfish Boil for the past 15 years. Sadly, this year the DNR put a lock down on the importing of live LA Crawfish. Not sure if you know this, but it's pretty hard to throw a crawfish boil without any crawfish.

Lucky for us, of tragedy came opportunity in the form of creating a super fun PR video that would help break the bad news to the Dark Horse faithful.

This project came together quickly, because we have a stellar and trustworthy relationship with Dark Horse . We love it when a plan as outlandish as this one comes together.

Low Country Boil: Saturday, June 11th @ Dark Horse Brewing Co.

March 3, 2016 - No Comments!

Promo Video – Green Door Distilling Co

The fellas at Green Door Distilling Company have quickly become friends of ours, and not only because there are a lot of whiskey-drinking Rhinos. We love helping small businesses tell their stories, especially when they're in Kalamazoo.

Green Door is the first distillery in Kalamazoo since prohibition, and they wanted to come up with a way to promote their hand-crafted whiskey. Because they're very close to opening (they're waiting on licenses and government approval), we wanted a creative way to get people excited about a product that's not yet in production.

We filmed at a local restaurant, Principle, over the course of four hours. We chose Principle because it had the vibe and the feel that complimented the soon-to-be Green Door bar. Our friend and fellow whiskey drinker David helped us out by playing the bartender.

We used an FS700 on the Kessler pocket jib to achieve a variety of shots in a short amount of time, and we filmed at 240 fps for the slow motion shots. The last shot of the video was filmed on a Black Magic Cinema Cam at 24 fps to change up the pace and sell the "coming soon" joke.

The only downside of the shoot was that we weren't able to shoot any whiskey pouring into a glass, which left us thirsty. We are very much looking forward to when Green Door Distilling has whiskey to be filmed and consumed.

February 8, 2016 - No Comments!

An Epic Quest

Living at WMUWestern Michigan University asked us to create a short video to show off their beautiful residence halls… so we made this instead.

Thankfully they liked it too!

WMU came to us with a request to showcase their residence halls, especially their newest building, Western Heights, in an effort to show incoming and transfer students their options for living on campus. We countered with an idea to create a narrative short film that takes the characters and the audience around Western's campus. Also, we love buddy comedies here at Rhino.

We filmed Epic Quest over two-and-a-half unseasonably warm November days on WMU's campus (we definitely lucked out on that one), and everyone in the film is a student. The score is original and was created for this project by Rhino's own Ben Lau.

February 5, 2016 - No Comments!

Re-Vision St Julian Winery

What do you do to re-tell the story of a hundred year-old company?

St. Julian Winery has been a Michigan staple for nearly 100 years.  They’ve built an incredibly loyal following, creating a diverse portfolio of wines and focusing on developing their farm and vineyard properties, all while using only Michigan product in their beverages. 

They reached out to us to help them tell their story in a new way, a way that would connect with a new generation of wine enthusiasts. 

St. Julian was a major beverage sponsor for the prestigious Grand Rapids art contest Art Prize. So the piece we we created played on a massive screen in Rosa Parks Circle in downtown Grand Rapids throughout the week. 

We believe in finding the right story for our clients, and we hope that you can see that bleed through this images and this video.

 

October 16, 2015 - No Comments!

Oh My, My Montana Mind

A Montana Travelogue

Day 1: 7a Depart from Kalamazoo/Battle Creek International Airport, Arrive in Bozeman 12p. Burgers/beers at Stacey's in Bozeman, visit with Mom, fly fishing on Gallatin River outside Yellowstone National Park, beers/salad at Montana Ale Works in Bozeman, sleep in Uncle Gary's room in cousin's house.

Day 2: 5am Wake up, fuel up, coffee. Head west. Stop on side of road often, stop at Big Sky Brewing for a Moose Drool, arrive in Polson, visit Glacier Brewing with Uncle Gary, beers in Polson, visit Grinde Bay Winery. See a deer at Uncle Gary's house on Flathead Lake, 11:30p sleep.

Day 3: 8a Head north to Kalispell, White Fish Hop Farm, Glacier National Park. Touristy things, gifts for fam. Five Guys Burgers in Kalispell, Kalispell Brewing Company, back to Polson, see a black bear at Uncle Gary's, 11p sleep.

Day 4: 5a Wake up, leave Polson. Drive 4 hours to Bozeman, breakfast at Western Grill in Bozeman, shop local. Board plane in Bozeman, 4-hour layover in MLPS, eat Chick-Fil-A, arrive in Kalamazoo 10:30p.

Music from Marmoset
Filmed & Edited by Kevin Romeo
Color by Tyler Appel
SONY FS700 | CANON 5D MK3

August 4, 2015 - No Comments!

A Damn Handsome story

 

We get fired up about a good small business success story, especially when it's in our hometown of Kalamazoo.

The crew at Damn Handsome Grooming Co have quickly become some of our best buds and we were excited to have the opportunity to produce a cinematic video that showcases the what, why, when and how of their growing business. They are in stores all over the country including Banana Republic, Martha Stewart Online and Urban Outfitters and have been featured in Men's Health, Forbes, Grayson Home and TONS more...

Our goal for this video was to capture beautiful and fun imagery that helps shape the Damn Handsome brand, without making it about any one person, but capture the feeling of the “Damn Handsome lifestyle”.

Lots of friends play cameo in the video including: Angel Arnold, Molly Combs, Nick Benitez, Cynthia Hernandez, Kristi Breisach, Jordan Hoke, Jared Barraco, Bisera Urdaverik, and Emily Plucinak.

Major ups to Tyler Appel, who Directed, DP’d and Edited and basically carried the team on his back.

Credits:
 Director/DP/Edit: Tyler Appel
 Camera: Tyler Appel, Nick Benitez
 Audio: Kevin Romeo
 Grip: Jordan Hoke
 Music: Jarrett Blackmon, Matty Allison
 Audio Mastering: Ben Lau

 

February 3, 2015 - No Comments!

How to high five

So here's the thing... we're all people.

And people get excited sometimes. What do you do when you want to share that excitement with another human being?

You high-five, of course!

Unfortunately, over the past several decades, the high-five has lost it's gusto. So grab a partner, because we are going to give you some practical ways to spice up your high-fives...

(As seen at Catalyst University 2015)

September 17, 2014 - No Comments!

A Giving Tree Evening

It's no secret that one of our best friends is Giving Tree Photography (Jodi Bodtke and her sidekick, Jade Stell). We go back a ways and the connections run pretty deep. We even had the privilege of shooting Jodi and her husband Jeff's wedding day.

So with all this fun synergy going on, we came up with an idea to spend a few short hours shooting on the shores of Lake Michigan while she and Jade do their thing.
It was a really fun opportunity to try new production techniques, catch some amazing sunset light and just have a blast with some friends.

For this short, we set out to utilize as much footage as we could while creating a piece that allows the viewer to see the joy that runs through Jodi and Jade's veins, but also understanding the work and effort involved in the work they do.

Shot entirely on Sony FS700 and Canon 5D Mark 3.