The fellas at Green Door Distilling Company have quickly become friends of ours, and not only because there are a lot of whiskey-drinking Rhinos. We love helping small businesses tell their stories, especially when they're in Kalamazoo.
Green Door is the first distillery in Kalamazoo since prohibition, and they wanted to come up with a way to promote their hand-crafted whiskey. Because they're very close to opening (they're waiting on licenses and government approval), we wanted a creative way to get people excited about a product that's not yet in production.
We filmed at a local restaurant, Principle, over the course of four hours. We chose Principle because it had the vibe and the feel that complimented the soon-to-be Green Door bar. Our friend and fellow whiskey drinker David helped us out by playing the bartender.
We used an FS700 on the Kessler pocket jib to achieve a variety of shots in a short amount of time, and we filmed at 240 fps for the slow motion shots. The last shot of the video was filmed on a Black Magic Cinema Cam at 24 fps to change up the pace and sell the "coming soon" joke.
The only downside of the shoot was that we weren't able to shoot any whiskey pouring into a glass, which left us thirsty. We are very much looking forward to when Green Door Distilling has whiskey to be filmed and consumed.