For this Old Burdick's Bar and Grill spot, we channelled our inner Sam Elliot and went for a subtle Big Lebowski opening scene feel. First we needed a rugged cowboy-type character. Luckily we remembered the guy who won a beard and mustache competition we co-hosed with Damn Handsome Grooming Co. His name is Mike Pixley and he races vintage sports cars and has a sweet mustache... so he seemed rugged enough.
This spot features many of our other friends including Jeff and Jodi Bodtke, Rob Bodtke, Jonny Jermyn, Carrie Heath, Sydney Hill, Consuelo Salazar, Jeremy Shank, Angel Andrews, Jada Brown, Jarrett Blackmon, Bridget Blackmon and Bisera Urdarevik, to name a few.
Most of this spot was shot using our Sony FS700. We alternated between shooting at 24fps and 240fps. We used our Kessler dolly track and K-Pod to track our "frozen" scenes. Some scenes were shot on our Canon C100 w/Atomos Ninja monitor.
We took this project from concept to completion, including story development, scripting, casting, storyboarding and all production and post production. The voice over was provided by the talented Jack Baer.
The latest TV spot for the Kalamazoo Growlers of the Northwoods league. This spot had the added challenge of incorporating game information and sponsor information... which is always tough to do when mostly you just want to show sweet shots of baseball action. I'm very happy with the turn out here.
Also, the music was custom recorded by myself (KR) and Ben Lau of Double Phelix Studios in Kalamazoo, MI. That's always fun.
Original concept produced for the Kalamazoo Growlers.
For this, we wanted to produce something a little more lighthearted to help promote the fact that baseball was back in Kalamazoo.
The idea for this came to me (Kevin) in the middle of the night as I was pondering on ways that we could be fun, clever and introduce several elements of the Growler's branding into one quick story.
Big thanks to the Kalamazoo Growlers for having confidence in our team to let us try something off the wall.