All Posts in Rhino Family

August 23, 2016 - No Comments!

Rye No: A Collaborative Beer

July 10, 2015 - No Comments!

Tampa, FL

2015BTS-348Recently we traveled to Tampa, Fl for 30 hours to pick up additional footage for a Western Michigan University Cooley Law School commercial. Our goal was to get relevant shots of Tampa, where the school has an enormous campus.

After landing at 9 a.m., we immediately found Cigar City Brewing and finally enjoyed a Jai Alai IPA.

We filmed everything on a Sony A7S on a MOVI M5 and sometimes out the roof of a rented GMC Terrain (as much as we would have liked to rent a Corvette).

When we weren’t working, we ate BBQ buffet at New World Brewery and burgers at Daily Eats; we drank beers at Cigar City Brewing, Tampa Bay Brewing Company and New World Brewing; and we slept (briefly) at City Flats.

Rhino. Will travel for beer work.

Here's what we made:

July 9, 2015 - No Comments!



Our annual fourth of July party is the stuff of legends. We respect our country and we love each other. This year we celebrated at Dan's house and played badminton, bags and banjos.

We drank Greenbush Brother Benjamin (Double IPA brewed with honey), Greenbush 1825 (Belgian Strong Ale), Goose Island Honker's Ale, Paw Paw Brewing Company Citra Melōn (Session IPA brewed with Citra and Melōn hops) and Founders Brewing All Day IPA.

We ate brats, chicken breasts, Hebrew National All Beef Franks and Jonny's famous Mexican-style corn with mayo & cilantro.

The vintage 13x9 American Flag is from The Heritage Company in Kalamazoo.

June 12, 2015 - No Comments!

Considering the “win”

Communicative clarity is incredibly important when it comes to creative labor.

You have to have a clear picture of what winning looks like. We made this mistake often in the early years of running a storytelling company.

Then, like a lightning bolt of old-man-infused wisdom, came our learning moment.

We were contracted to film a college basketball game. We were so focused on getting great shots with great camera work and beautiful compositions, that when we submitted the footage to our client, their response was, "We don't have enough shots of the ball going in the hoop."

As basic as it sounds, we had overlooked the entire point of the sport, putting the ball in the hoop more often than the other team.

From then on, we've become fond of the phrase. So we ask ourselves, what is the "ball going in the hoop" for this project? What is the one thing that will most effectively tell this story in one shot, it's so obvious that we may overlook it? Now every time we begin a new project, we define just exactly what "the ball going in the hoop" is.

For our new website, the ball going in the hoop is that we come across as relationship-driven, quirky and fun.

Next time you have a creative project, ask yourself, "What is the ball going in the hoop on this?"

- Kevin

June 12, 2015 - No Comments!

We are Rhino. We have a softball team.

Our team spends A LOT of time together, and we get along really well, but we realized that something was missing in our lives. We are constantly expending creative energy in an effort to create meaningful, connected art for our clients.

So we were super excited when the idea to have a Rhino company softball team came about. We don't win very often, but we are having tons of fun, and have the coolest team name of all…
"Go Rhino Team"

December 15, 2014 - No Comments!

A Rhino Christmas Film

We all assembled at Asylum Lake park at 7am on Saturday morning, Dec 6th and huddled around trying to stay warm.

All footage shot on Canon C100 with FreeFly Systems Movi M5 and Sony FS700.
Some C100 handheld action was also employed.

Directed/DP/Edit by the newest Rhino, Tyler Appel.
2nd Cam by Kevin Romeo.
Special Effects by Jeremy Angeletti. Color by Dan Baker.
Music from the Music Bed.
All Rhinos make an appearance.