All Posts in Rhino Family

August 23, 2016 - No Comments!

Rye No: A Collaborative Beer

Our relationship with the awesome people of Greenbush Brewing Company started about five years ago. We met, liked them, liked their beer and wanted them to be involved in this little project we were working on called the Michigan Beer Film.

Ever since then, we've had a stellar connection. Whether it's helping out on the April Fool's Day videos or just spending the entire day working remotely (i.e. eating an obscene amount of brisket and drinking beer) at their space as a team. Greenbush continues to inspire us with the emphasis they place on collaboration and working hard to bring a community together. They care about their town and all of the people who live there. Greenbush is a lot more than just a brewery with badass BBQ.

So, when they came to us with the idea to collaborate on a beer named after Rhino, the obvious answer was "YES." Because that's how you know you've made it into the big leagues, right?


"Rye No" is a rye golden ale (I don't know what it is exactly). It always feels great to have our name attached to something we can proudly stand behind and it feels even better knowing it's a delicious beer.

Long story short, this week marked the official tapping of Rye No. We headed out as a team (almost all of us) and celebrated another successful collaboration with our pals at Greenbush.




Thank you so much to all of our friends over at Greenbush. Cant wait to see what we come up with together next.

Crash on.


August 4, 2015 - No Comments!

A Damn Handsome story


We get fired up about a good small business success story, especially when it's in our hometown of Kalamazoo.

The crew at Damn Handsome Grooming Co have quickly become some of our best buds and we were excited to have the opportunity to produce a cinematic video that showcases the what, why, when and how of their growing business. They are in stores all over the country including Banana Republic, Martha Stewart Online and Urban Outfitters and have been featured in Men's Health, Forbes, Grayson Home and TONS more...

Our goal for this video was to capture beautiful and fun imagery that helps shape the Damn Handsome brand, without making it about any one person, but capture the feeling of the “Damn Handsome lifestyle”.

Lots of friends play cameo in the video including: Angel Arnold, Molly Combs, Nick Benitez, Cynthia Hernandez, Kristi Breisach, Jordan Hoke, Jared Barraco, Bisera Urdaverik, and Emily Plucinak.

Major ups to Tyler Appel, who Directed, DP’d and Edited and basically carried the team on his back.

 Director/DP/Edit: Tyler Appel
 Camera: Tyler Appel, Nick Benitez
 Audio: Kevin Romeo
 Grip: Jordan Hoke
 Music: Jarrett Blackmon, Matty Allison
 Audio Mastering: Ben Lau


July 10, 2015 - No Comments!

Tampa, FL

2015BTS-348Recently we traveled to Tampa, Fl for 30 hours to pick up additional footage for a Western Michigan University Cooley Law School commercial. Our goal was to get relevant shots of Tampa, where the school has an enormous campus.

After landing at 9 a.m., we immediately found Cigar City Brewing and finally enjoyed a Jai Alai IPA.

We filmed everything on a Sony A7S on a MOVI M5 and sometimes out the roof of a rented GMC Terrain (as much as we would have liked to rent a Corvette).

When we weren’t working, we ate BBQ buffet at New World Brewery and burgers at Daily Eats; we drank beers at Cigar City Brewing, Tampa Bay Brewing Company and New World Brewing; and we slept (briefly) at City Flats.

Rhino. Will travel for beer work.

Here's what we made:

July 9, 2015 - No Comments!



Our annual fourth of July party is the stuff of legends. We respect our country and we love each other. This year we celebrated at Dan's house and played badminton, bags and banjos.

We drank Greenbush Brother Benjamin (Double IPA brewed with honey), Greenbush 1825 (Belgian Strong Ale), Goose Island Honker's Ale, Paw Paw Brewing Company Citra Melōn (Session IPA brewed with Citra and Melōn hops) and Founders Brewing All Day IPA.

We ate brats, chicken breasts, Hebrew National All Beef Franks and Jonny's famous Mexican-style corn with mayo & cilantro.

The vintage 13x9 American Flag is from The Heritage Company in Kalamazoo.

June 12, 2015 - No Comments!

Considering the “win”

Communicative clarity is incredibly important when it comes to creative labor.

You have to have a clear picture of what winning looks like. We made this mistake often in the early years of running a storytelling company.

Then, like a lightning bolt of old-man-infused wisdom, came our learning moment.

We were contracted to film a college basketball game. We were so focused on getting great shots with great camera work and beautiful compositions, that when we submitted the footage to our client, their response was, "We don't have enough shots of the ball going in the hoop."

As basic as it sounds, we had overlooked the entire point of the sport, putting the ball in the hoop more often than the other team.

From then on, we've become fond of the phrase. So we ask ourselves, what is the "ball going in the hoop" for this project? What is the one thing that will most effectively tell this story in one shot, it's so obvious that we may overlook it? Now every time we begin a new project, we define just exactly what "the ball going in the hoop" is.

For our new website, the ball going in the hoop is that we come across as relationship-driven, quirky and fun.

Next time you have a creative project, ask yourself, "What is the ball going in the hoop on this?"

- KevinJJBasketball-(4-of-5)

June 12, 2015 - No Comments!

We are Rhino. We have a softball team.

Our team spends A LOT of time together, and we get along really well, but we realized that something was missing in our lives. We are constantly expending creative energy in an effort to create meaningful, connected art for our clients.

So we were super excited when the idea to have a Rhino company softball team came about. We don't win very often, but we are having tons of fun, and have the coolest team name of all…
"Go Rhino Team"

December 15, 2014 - No Comments!

A Rhino Christmas Film

We all assembled at Asylum Lake park at 7am on Saturday morning, Dec 6th and huddled around trying to stay warm.

All footage shot on Canon C100 with FreeFly Systems Movi M5 and Sony FS700.
Some C100 handheld action was also employed.

Directed/DP/Edit by the newest Rhino, Tyler Appel.
2nd Cam by Kevin Romeo.
Special Effects by Jeremy Angeletti. Color by Dan Baker.
Music from the Music Bed.
All Rhinos make an appearance.


September 17, 2014 - No Comments!

A Giving Tree Evening

It's no secret that one of our best friends is Giving Tree Photography (Jodi Bodtke and her sidekick, Jade Stell). We go back a ways and the connections run pretty deep. We even had the privilege of shooting Jodi and her husband Jeff's wedding day.

So with all this fun synergy going on, we came up with an idea to spend a few short hours shooting on the shores of Lake Michigan while she and Jade do their thing.
It was a really fun opportunity to try new production techniques, catch some amazing sunset light and just have a blast with some friends.

For this short, we set out to utilize as much footage as we could while creating a piece that allows the viewer to see the joy that runs through Jodi and Jade's veins, but also understanding the work and effort involved in the work they do.

Shot entirely on Sony FS700 and Canon 5D Mark 3.