We've been fans of Gary Vaynerchuk for the past few years and wanted to give him a "jab of thanks." So, we created this custom animation from scratch, pulled a soundbite that we found particularly motivational and consistent with our Rhino beliefs, and went to work.
We were super stoked to find out Gary Vee loved it so much that he created a Community Contribution page to encourage his tribe of followers to make content that supports the GV brand.
So excited to have Gary share our work and dang does it feel good to be #1 😉
Creative Direction lead by Jeremy Angeletti
Graphic Design by Molly Combs and Seun Jubril
Animation by Seun Jubril
Music Composition by Ben Lau
Additional Creative by Kevin Romeo
Our relationship with the awesome people of Greenbush Brewing Company started about five years ago. We met, liked them, liked their beer and wanted them to be involved in this little project we were working on called the Michigan Beer Film.
Ever since then, we've had a stellar connection. Whether it's helping out on the April Fool's Day videos or just spending the entire day working remotely (i.e. eating an obscene amount of brisket and drinking beer) at their space as a team. Greenbush continues to inspire us with the emphasis they place on collaboration and working hard to bring a community together. They care about their town and all of the people who live there. Greenbush is a lot more than just a brewery with badass BBQ.
So, when they came to us with the idea to collaborate on a beer named after Rhino, the obvious answer was "YES." Because that's how you know you've made it into the big leagues, right?
"Rye No" is a rye golden ale (I don't know what it is exactly). It always feels great to have our name attached to something we can proudly stand behind and it feels even better knowing it's a delicious beer.
Long story short, this week marked the official tapping of Rye No. We headed out as a team (almost all of us) and celebrated another successful collaboration with our pals at Greenbush.
Thank you so much to all of our friends over at Greenbush. Cant wait to see what we come up with together next.