Western Michigan University asked us to create a short video to show off their beautiful residence halls… so we made this instead.
Thankfully they liked it too!
WMU came to us with a request to showcase their residence halls, especially their newest building, Western Heights, in an effort to show incoming and transfer students their options for living on campus. We countered with an idea to create a narrative short film that takes the characters and the audience around Western's campus. Also, we love buddy comedies here at Rhino.
We filmed Epic Quest over two-and-a-half unseasonably warm November days on WMU's campus (we definitely lucked out on that one), and everyone in the film is a student. The score is original and was created for this project by Rhino's own Ben Lau.
What do you do to re-tell the story of a hundred year-old company?
St. Julian Winery has been a Michigan staple for nearly 100 years. They’ve built an incredibly loyal following, creating a diverse portfolio of wines and focusing on developing their farm and vineyard properties, all while using only Michigan product in their beverages.
They reached out to us to help them tell their story in a new way, a way that would connect with a new generation of wine enthusiasts.
St. Julian was a major beverage sponsor for the prestigious Grand Rapids art contest Art Prize. So the piece we we created played on a massive screen in Rosa Parks Circle in downtown Grand Rapids throughout the week.
We believe in finding the right story for our clients, and we hope that you can see that bleed through this images and this video.