We get fired up about a good small business success story, especially when it's in our hometown of Kalamazoo.
The crew at Damn Handsome Grooming Co have quickly become some of our best buds and we were excited to have the opportunity to produce a cinematic video that showcases the what, why, when and how of their growing business. They are in stores all over the country including Banana Republic, Martha Stewart Online and Urban Outfitters and have been featured in Men's Health, Forbes, Grayson Home and TONS more...
Our goal for this video was to capture beautiful and fun imagery that helps shape the Damn Handsome brand, without making it about any one person, but capture the feeling of the “Damn Handsome lifestyle”.
Lots of friends play cameo in the video including: Angel Arnold, Molly Combs, Nick Benitez, Cynthia Hernandez, Kristi Breisach, Jordan Hoke, Jared Barraco, Bisera Urdaverik, and Emily Plucinak.
Major ups to Tyler Appel, who Directed, DP’d and Edited and basically carried the team on his back.
Credits: Director/DP/Edit: Tyler Appel Camera: Tyler Appel, Nick Benitez Audio: Kevin Romeo Grip: Jordan Hoke Music: Jarrett Blackmon, Matty Allison Audio Mastering: Ben Lau